Justin Trudeau is still selling pandemic safety, but the marketplace is increasingly hostile

by Susan Delacourt

The next crucial weeks in the COVID-19 crisis would be a lot easier if Canadians really were the people in the old joke about the swimming pool.

The joke: “How do you get a bunch of Canadians out of a swimming pool?” Punchline: “You say: ‘Canadians, please get out of the pool.’”

While medical science is scrambling to find something to save us from this virus, the more pressing need right now is to find something to save us from ourselves.

There is no vaccination against risky behaviour — and unlike the COVID-19 vaccine, one won’t arrive in 2021. So politicians and public health leaders are currently plunged into an instant, on-the-job course in mass behavioural science for a pandemic-weary population.

Justin Trudeau, back on his front step on Friday to address Canadians, more or less admitted that he and other political leaders are figuring this out as they go along. What makes it worse, Trudeau acknowledged several times, is that the public is sick of hearing from him and other COVID-19 lecturers.

“I don’t want to be here, you don’t want me to be here — we’re all sick and tired of COVID-19,” Trudeau said. He talked of how all he had right now was his voice and his position to tell Canadians what they didn’t want to hear, from someone who uncomfortably finds himself as 2020’s holiday-wrecker.

full story at https://www.toronto.com/news-story/10272641-susan-delacourt-justin-trudeau-is-still-selling-pandemic-safety-but-the-marketplace-is-increasingly-hostile/

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